The Role of Innovation in Cement 2050 Roadmap

According to OECD, an innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organisational method in business practices, workplace organisation or external relations.

The Oslo Manual for measuring innovation defines four types of innovation: product innovation, process innovation, marketing innovation and organisational innovation.

 Product innovation: A good or service that is new or significantly improved. This includes significant improvements in technical specifications, components and materials, software in the product, user friendliness or other functional characteristics. 

Process innovation: A new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software.

 Marketing innovation: A new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. 

Organisational innovation: A new organisational method in business practices, workplace organisation or external relations.

For the development of cement and concrete industry, innovation plays a crucial role in any aspect. The below presentation published by Cembureau is a good source for current innovations in the cement industry.

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